May 2009
7 posts
“Here’s the difference with our methodology: We track spending, not revenues....”
– Are we NUTS? « Borrell Associates
Rafer sez: This firm says $12B is spent on email advertising each year, not the IAB’s estimate of $500M. The ‘NEt requires bottoms-up analysis. Top-down is for broadcast and print.
Ghostery: over a million installs!
This weekend Ghostery crossed an important milestone, one I never even thought was possible when this started, our 1 millionth installation.
Thanks to every Ghostery user out there for spreading the word and growing this virally!
I’m so excited about the next version of Ghostery which I’ll be pushing live this week, it includes so many of the features that you’ve been asking...
Now in German and Spanish! Version 1.4.0
Version 1.4.0 of Ghostery is here.
Changes in this version include:
New definitions for: CoreMetrics, Magnify360, Fathom SEO, Eloqua, PercentMobile, NetMonitor, Marketo, Demandbase, Fetchback, Lyris ClickTracks, Enquisite, eXTReme Tracker, Microsoft Analytics, Sweepery, Tell-a-Friend, Trafic (Romanian Service), SilverPop EngageB2B, Nuconomy, Bluelithium and Glam Media.
Spanish...
“Over the past year, there’s been a growing debate around how add-on developers...”
– Contributing to a healthy ecosystem « Mozilla Add-ons Blog
Rafer sez: Neither @dcancel nor I believe that contributions will help Mozilla build an extension ecosystem. To be sustainable, either individually or collectively, extensions must provide economic or entertainment benefit that people...
Opt Out of Behavioral Advertising
Ran across this tool today on the Network Advertising Initiative site. The Opt-out tool let’s you see if Behavioral Ad Networks have an active cookie on you and let’s you opt-out of the network.
Important caveat:
“Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer...
“Finally, NoScript is still blocking Ghostery through a Ghostery-specific CSS...”
– yardley.ca » greg yardley’s random notes
Attention all NoScript users
Tonight I learned from Mark Pilgrim that the NoScript Firefox extension is arbitrarily blocking Ghostery’s notification window. This is the window that notifies you about which web bugs were found on the current page. NoScript is doing this without their user’s consent and without the option to turn off this behavior.
This is the second time this week that NoScript has come under...