September 2009
1 post
Is 37 Signals Selling Behavioral Targeting Data?
I was surfing around the 37 Signals site today when I noticed something odd. It looks like 37 Signals is selling access to its audience behavioral data to Media6°.
According to Media6°website they do the following:
Our patent pending algorithms and methods connect a brand’s existing customers with user segments composed entirely of consumers who are interwoven via the social graph. These...