May
6th
Wed
6th
Opt Out of Behavioral Advertising
Ran across this tool today on the Network Advertising Initiative site. The Opt-out tool let’s you see if Behavioral Ad Networks have an active cookie on you and let’s you opt-out of the network.
Important caveat:
“Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.”
So you’ll still see ads from these networks but they won’t target those ads to you based on your web surfing behavior. If you opt-out make sure to do so on across all your machines and web browsers.
