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Here’s the difference with our methodology: We track spending, not revenues. That is, we know from various records and surveys what businesses spend on e-mail advertising, and we calculate from the bottom up. We do the same for all advertising, and our numbers wind up pretty much the same for traditional media, but very different for Internet advertising.
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Are we NUTS? « Borrell Associates
Rafer sez:
This firm says $12B is spent on email advertising each year, not the IAB’s estimate of $500M. The ‘NEt requires bottoms-up analysis. Top-down is for broadcast and print.
