Top 10 Web Bug Trackers on the Web
This is the first in a series of posts coming this week on the Top Web Bug Trackers we saw at Ghostery last month.
What surprised me:
- Google’s utter domination of the Top 10 list (Google Analytics, Google Adsense, Doubleclick and Google Custom Search).
- Google Analytics coverage is massive and growing quickly. I instinctively knew this but its breadth and velocity even surprised me.
- Two sleepers: Statcounter and AddThis. Their penetration rates eclipsing many well-known services, including some very large ad networks.
- Free: 8 of the trackers are “free” or have “free” versions. With only Doubleclick and Omniture being paid “enterprise” services.
- Open-source inside: OpenAds and Wordpress Stats are based on, or are, open source projects.
| Rank | Tracker |
|---|---|
| 1 | Google Analytics |
| 2 | Google Adsense |
| 3 | Doubleclick |
| 4 | Statcounter |
| 5 | AddThis |
| 6 | Google Custom Search |
| 7 | Quantcast |
| 8 | OpenAds |
| 9 | Omniture |
| 10 | Wordpress Stats |
| Analysis by Ghostery - June 2009 | |
Let me know what you think of these reports and how I can make them better.
Thanks!
David
Methodology: This data was compiled via the GhostRank submissions of our users. Thanks to all of you who have opt-ed into sharing the bugs you find with the community none of this could be possible without your contributions.
GhostRank is an opt-in feature included in Ghostery that allows users to submit the bugs they find across the web.
Today we measure the existence of web bugs on a per-domain basis (E.g. google.com, wordpress.com, etc). What this means is that sites like “tumblr.com” and “blogspot.com” would only count as one site when in reality there are 1000s of sites hosted on those platforms under subdomains, i.e. “ghostery.tumblr.com”.
Future versions of our tracker reports will be based on subdomains in order to more accurately measure “website” distribution.
